Product design (motion graphics) is the academic concept that investigates the systematic process and principles involved in the conceptualization, development, and realization of motion graphics outputs considered as products. Drawing upon methodologies from design, product systems engineering, and insights into consumer behavior, this field examines how motion graphics can be designed to fulfill specific functional or experiential requirements, often within user interfaces, interactive systems, or as standalone digital assets intended for consumption or integration. It focuses on the deliberate application of design thinking and engineering approaches to the creation of effective, purposeful, and user-centered motion graphics within a defined product context.